This Cookie Policy explains how Vertex Strategy ("we," "our," or "us") uses cookies and similar technologies on our website. By using our website, you agree to the use of cookies as described in this policy.

We are committed to maintaining transparency regarding data collection and usage. This policy outlines what cookies are, how we use them, and how you can manage your preferences.

2. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites function efficiently and collect information about your browsing behavior.

Cookies allow websites to:
✔ Enhance user experience by remembering preferences.
✔ Improve website performance and functionality.
✔ Analyze how users interact with content.
✔ Enable personalized content and advertising (where applicable).

Cookies do not store personally identifiable information (PII) such as passwords, names, or financial details.

3. Types of Cookies We Use
We use different types of cookies to improve user experience and optimize website performance.

3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionalities such as page navigation and access to secure areas of the website.

 Examples:

Remembering login details (if applicable).
Ensuring website security and fraud prevention.
 Disabling these cookies may affect website functionality.

3.2 Performance & Analytical Cookies
These cookies help us understand how visitors interact with our website. We collect anonymous statistical data to improve website performance and optimize content.

 Examples:

Tracking visitor numbers and website usage patterns.
Identifying slow-loading pages or technical issues.
Measuring the effectiveness of marketing campaigns.
 Data collected by these cookies is aggregated and does not identify individual users.

3.3 Functional Cookies
These cookies enhance user experience by remembering preferences and customizing interactions.

 Examples:

Remembering language or region settings.
Saving form input details for future visits.
Customizing content based on user behavior.
 You can disable these cookies, but some website features may not function optimally.

3.4 Targeting & Advertising Cookies (if applicable)
These cookies are used for online advertising and retargeting purposes. They help us show relevant ads to users based on their browsing history.

 Examples:

Displaying personalized ads on third-party websites.
Preventing the same ad from being shown repeatedly.
Measuring ad campaign effectiveness.
 We only use these cookies with your consent.

4. How We Use Cookies
We use cookies to:
✔ Improve website functionality and user experience.
✔ Analyze visitor behavior for content optimization.
✔ Provide relevant information tailored to user preferences.
✔ Ensure website security and fraud prevention.

We do not use cookies to collect sensitive personal information or sell user data to third parties.

5. Third-Party Cookies
Some cookies are placed by third-party services we use, such as analytics and security tools. These third parties may collect data about your browsing activities.

 Examples of third-party tools that may use cookies:

Google Analytics (for website traffic analysis).
Security tools (for fraud prevention and cybersecurity).
Marketing platforms (if applicable, for targeted advertising).
 We do not control third-party cookies. To manage them, visit the respective third-party privacy policies.

6. Managing Your Cookie Preferences
You have full control over how cookies are used. You can:

6.1 Adjust Browser Settings
Most web browsers allow you to manage cookie preferences, including:
✔ Blocking all cookies.
✔ Deleting cookies after each session.
✔ Allowing only certain types of cookies.

 How to manage cookies in popular browsers:

Google Chrome: chrome://settings/cookies
Mozilla Firefox: about:preferences#privacy
Safari: Preferences > Privacy
Microsoft Edge: edge://settings/content/cookies
 Note: Disabling certain cookies may affect website functionality.

6.2 Opt-Out of Third-Party Cookies
Some third-party services allow users to opt out of tracking:
✔ Google Analytics Opt-Out: Google Analytics Opt-Out Tool
✔ Digital Advertising Alliance (DAA) Opt-Out: DAA WebChoices

If you prefer not to be tracked for advertising purposes, use browser extensions or private browsing modes.

7. Data Protection & Security
We are committed to protecting user data. Our website complies with applicable data protection regulations and ensures that cookies do not store personally identifiable information.

We only collect data necessary for improving website performance and enhancing user experience.

8. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in regulations or company practices. The latest version will always be available on our website.

9. Contact Us
If you have questions about our cookie policy or data usage, please contact us:

 Vertex Strategy
 Address: 458 Anton Lembede St, City, Durban, 4000, South Africa
 Email: [email protected]